Choosing antivirus protection can be very difficult. The market
is highly competitive and the products are on the leading edge of
information technology.
Antivirus vendors have both the knowledge
(gained in day-to-day war with cybercriminals) and money to wage an epic
brand battle on the field of the computer security. There are a lot of
vendors and each of them is pushing dozens of features in their product
to the market. How do you really choose between them? Let me try to go
deep into this subject in this article.
Read and share our guide review on top-best antivirus software for your complete online protection on https://onlinevirusprotection.blogspot.com.ng/2016/03/top-three-best-computer-antivirus.html
Security is boring
Security is always in a conflict with usability. Whether you're working with your documents, playing videogames or watching a movie, no security measures or procedures actually help you with your activity. On the contrary, they're messing around - slowing down your computer, asking for different passwords, forcing you to chose an appropriate folder to save your files in and so on.
Yes, I understand the necessity; a security payload is the price for your safety, but it's just no fun at all. Modern marketing tries to get people engaged, to have fun, to receive some kind of closure by using a product. What kind of closure can you expect from antivirus software?
The only thing you need from an antivirus solution is to shut up and remove the viruses. That's why antivirus vendors never have a huge fan base. LOST has 7.5 million fans on Facebook, Symantec has 35 thousand.
To make matters worse, almost no security measure gives you a guarantee or any kind of psychological closure. Remember the movie "Mission Impossible"? There was a very well-protected computer and still Tom Cruise came and hacked it. With any antivirus product, there is always a possibility that the viruses still penetrate your defense. That's just sad.
Race without end
Antivirus software developers are constantly in a war with cybercriminals and with each other.
There are a lot of ways to earn money on the Internet illegally - spam, prescription drug sales, pornography, gambling, identity theft, credit card fraud, and so on. And where the money is, bright (but devious) minds apply their knowledge to get it. Every day, criminals are trying to find a new way to infect your PCs.
When a new virus is created, it's tested against the most important antivirus protections; they must not be able to detect it. Then it's pushed "in the wild" and starts to do its dirty work. Antivirus software labs in the world are working 24x7x365 attempting to detect new viruses via "honey pots" and various other techniques. Normally, when they get an example, it's not very hard to create a cure. Within hours (sometimes minutes) after detection, the software of this particular vendor can and will protect you against this virus. (The top antivirus brands also have proactive protection against yet unknown viruses. They try to analyze the behavior of any new program and define whether it's a virus or not. But the intelligence of such programs is still not very good.)
Normally, all major antivirus labs in the world exchange information about the latest viruses with each other. So we can assume that all the antivirus products are very good at finding new viruses. The problem is that hundreds of new viruses are developed every day. You never know when somebody will make a mistake and let one go.
It looks like a Formula-1 race. We know that all the cars are good. They're actually 99.99% close to perfect, and the drivers are geniuses. However, they have to compete with each other. Somebody will make a mistake and be "not-so-perfect" this time.
Antivirus vendors have to race every day, 24 hours per day on a Formula-1 track in order to prove their performance.
Size does matter
The first logical thought is to try to find the leaders on the market. Who's selling more antivirus products in the world? Maybe they're better at what they do and the "invisible hand" of the market has already picked the favorites.
According to Softwaretop100, the biggest companies are:
However, this doesn't include so-called "free antivirus" software. This means a vendor is giving a basic version of their security software absolutely gratis and earns money on extended products or services. Free is a magic word, and according to some sources, free antivirus protection is installed on 50% to 60% of all computers in the world! The leaders of the free antivirus industry are:
Independent testing
There are independent labs that try to perform testing of the antivirus protection products to see how well they perform in the never-ending race. Let's see if we can find which antivirus product is best
AV-Test
AV-Test tests 20+ products and releases a report every quarter. They give a score from 0 to 6 in three categories (protection, repair, usability) and the worst products don't get "certified".
Let's see who got the top mark in protection:
Let's see how the 3 obvious market leaders (Symantec, McAfee, Trend Micro) are doing in this test:
AV-Comparatives tests around 20 products almost every month and has a number of tests to show performance in antivirus protection.
Almost all the leaders detect more than 90% of viruses, but there are those that detect close to 100%. Let's see who is the best in on-demand detection:
Let's monitor the market leaders by their position in the top 20:
Virus Bulletin
Virus Bulletin is the most advanced site, measuring the widest range of vendor products and giving the most extensive results. They have plenty of historical data on antivirus product performance. Let's take their RAP (Reactive and Proactive) test from October 2010 to April 2011.
The best vendors were: Trustport, Coranti, Avira, G Data, Kaspersky.
How are the leaders doing?
- The results don't match. Completely different vendors come to the top and fall to the bottom without any indication of why
- Top sales vendors are average or below average in their protection level and the best places are awarded to small companies
- The same vendor can show a perfect result on the same test in 2010 and drop down a year later
- Websites of the antivirus vendors are filled with certifications obtained from one of these three labs. Each of the 52 vendors has at least one. I'm not sure how to compare them based on this information.
Power of the fourth estate
There are a lot of computer magazines. And they're issued every month. Marketing research says the advice from computer news sources is one of the most important factors in the decision making of antivirus product customers.
I've gathered information from a number of PC magazines, both online and offline. Let us see which antivirus products they think is the best one:
Dennis Technology Labs, "PC Total Protection Suites 2011," February 2011
Best Choices: Symantec, Trend Micro, Webroot
PassMark Software, "Consumer Security Products Performance Benchmarks (Edition 3 Feb. 2011)," February 2011.
Best Choises: Symantec, ESET, G-Data
ConsumerSearch
Best Choices: Symantec, avast!, Sophos
TopTenReviews
Best Choices: BitDefender, Kaspersky, Webroot
Antiviruscompare
Best Choises: ESET, Symantec, Mcafee
PCMab
Best Choices: K7, Symantec, Kaspersky
CNet
Best Choices: Kaspersky, Mcafee, TrendMicro
I could continue posting dozens of examples, but I think I've made my point. Pick any of the 52 vendors and there will be an IT magazine that will rank it number 1.
What do vendors say about themselves?
Marketers are telling stories. Inside many antivirus vendors there is a marketing instrument called a "battlecard". It's a list of the features of their product and comparison with the competition.
This is of course not public information, but it's available more-or-less openly to software sales channel partners - distributors and resellers. You can Google a bit and find examples of research and comparative tables issued by the vendors themselves.
(Disclaimer: this information is provided as is and the way I've obtained it - via Google - is subject to critique.)
In order to get examples of such "battlecards", please Google the name of a vendor + "battlecard" and you'll surely get some interesting results.
Read and share our guide review on top-best antivirus software for your complete online protection on https://onlinevirusprotection.blogspot.com.ng/2016/03/top-three-best-computer-antivirus.html
What to do?
Choosing an antivirus product is like choosing a car. Everybody has their preferences, and vendor marketing machines spend millions in order to change our opinions. But there are no Ferraris or Porsches among the antivirus products, just a huge row of mid-size sedans.
You do need one, for sure.
But if you need to choose among antivirus software - don't! Select the one you're using today or the one that your engineer friend likes. Or the one recommended by the IT department of your company. If one of the products is causing you performance problems, choose another one. If you have 5 PCs at home and the subscription becomes pricey, choose a cheaper one.
A much more interesting question is how to buy antivirus software. What do you need to know in order to purchase the software safely, fast and for the best price? Unfortunately this is beyond the scope of this article.
Read and share our guide review on top-best antivirus software for your complete online protection on https://onlinevirusprotection.blogspot.com.ng/2016/03/top-three-best-computer-antivirus.html
Security is boring
Security is always in a conflict with usability. Whether you're working with your documents, playing videogames or watching a movie, no security measures or procedures actually help you with your activity. On the contrary, they're messing around - slowing down your computer, asking for different passwords, forcing you to chose an appropriate folder to save your files in and so on.
Yes, I understand the necessity; a security payload is the price for your safety, but it's just no fun at all. Modern marketing tries to get people engaged, to have fun, to receive some kind of closure by using a product. What kind of closure can you expect from antivirus software?
The only thing you need from an antivirus solution is to shut up and remove the viruses. That's why antivirus vendors never have a huge fan base. LOST has 7.5 million fans on Facebook, Symantec has 35 thousand.
To make matters worse, almost no security measure gives you a guarantee or any kind of psychological closure. Remember the movie "Mission Impossible"? There was a very well-protected computer and still Tom Cruise came and hacked it. With any antivirus product, there is always a possibility that the viruses still penetrate your defense. That's just sad.
Race without end
Antivirus software developers are constantly in a war with cybercriminals and with each other.
There are a lot of ways to earn money on the Internet illegally - spam, prescription drug sales, pornography, gambling, identity theft, credit card fraud, and so on. And where the money is, bright (but devious) minds apply their knowledge to get it. Every day, criminals are trying to find a new way to infect your PCs.
When a new virus is created, it's tested against the most important antivirus protections; they must not be able to detect it. Then it's pushed "in the wild" and starts to do its dirty work. Antivirus software labs in the world are working 24x7x365 attempting to detect new viruses via "honey pots" and various other techniques. Normally, when they get an example, it's not very hard to create a cure. Within hours (sometimes minutes) after detection, the software of this particular vendor can and will protect you against this virus. (The top antivirus brands also have proactive protection against yet unknown viruses. They try to analyze the behavior of any new program and define whether it's a virus or not. But the intelligence of such programs is still not very good.)
Normally, all major antivirus labs in the world exchange information about the latest viruses with each other. So we can assume that all the antivirus products are very good at finding new viruses. The problem is that hundreds of new viruses are developed every day. You never know when somebody will make a mistake and let one go.
It looks like a Formula-1 race. We know that all the cars are good. They're actually 99.99% close to perfect, and the drivers are geniuses. However, they have to compete with each other. Somebody will make a mistake and be "not-so-perfect" this time.
Antivirus vendors have to race every day, 24 hours per day on a Formula-1 track in order to prove their performance.
Size does matter
The first logical thought is to try to find the leaders on the market. Who's selling more antivirus products in the world? Maybe they're better at what they do and the "invisible hand" of the market has already picked the favorites.
According to Softwaretop100, the biggest companies are:
- Symantec
- McAfee
- Trend Micro
- (Kaspersky is aggressively reaching for 3rd place)
However, this doesn't include so-called "free antivirus" software. This means a vendor is giving a basic version of their security software absolutely gratis and earns money on extended products or services. Free is a magic word, and according to some sources, free antivirus protection is installed on 50% to 60% of all computers in the world! The leaders of the free antivirus industry are:
- avast!
- AVG
- Avira
Independent testing
There are independent labs that try to perform testing of the antivirus protection products to see how well they perform in the never-ending race. Let's see if we can find which antivirus product is best
AV-Test
AV-Test tests 20+ products and releases a report every quarter. They give a score from 0 to 6 in three categories (protection, repair, usability) and the worst products don't get "certified".
Let's see who got the top mark in protection:
- 2010 Q2: AVG, G Data, Symantec, Panda
- 2010 Q3: Kaspersky, PC Tools
- 2010 Q4: BitDefender, BullGuard, Kaspersky, Panda
- 2011 Q1: BitDefender
Let's see how the 3 obvious market leaders (Symantec, McAfee, Trend Micro) are doing in this test:
- Symantec: 5.5,5.0,5.0,5.5 (almost top scores)
- McAfee:5.0,3.5,3.5,3.0 (not good)
- Trend Micro:2.5,4.0,4.5,3.5 (not good at all)
AV-Comparatives tests around 20 products almost every month and has a number of tests to show performance in antivirus protection.
Almost all the leaders detect more than 90% of viruses, but there are those that detect close to 100%. Let's see who is the best in on-demand detection:
- Feb 2010: G Data, Avira, Panda
- Aug 2010: G Data, TrustPort, McAfee
- Feb 2011: G Data, TrustPort, avast!
Let's monitor the market leaders by their position in the top 20:
- Symantec: 7,6,12 (medium positions)
- McAfee: 5,3,10 (close to the top)
- Trend Micro: 18,13,13 (almost always close to the bottom)
Virus Bulletin
Virus Bulletin is the most advanced site, measuring the widest range of vendor products and giving the most extensive results. They have plenty of historical data on antivirus product performance. Let's take their RAP (Reactive and Proactive) test from October 2010 to April 2011.
The best vendors were: Trustport, Coranti, Avira, G Data, Kaspersky.
How are the leaders doing?
- Symantec: ~90%-80% (definitely top quadrant)
- McAfee: ~ 75%-75% (average results)
- Trend Micro has been boycotting this test for 3 years (hmm)
- The results don't match. Completely different vendors come to the top and fall to the bottom without any indication of why
- Top sales vendors are average or below average in their protection level and the best places are awarded to small companies
- The same vendor can show a perfect result on the same test in 2010 and drop down a year later
- Websites of the antivirus vendors are filled with certifications obtained from one of these three labs. Each of the 52 vendors has at least one. I'm not sure how to compare them based on this information.
Power of the fourth estate
There are a lot of computer magazines. And they're issued every month. Marketing research says the advice from computer news sources is one of the most important factors in the decision making of antivirus product customers.
I've gathered information from a number of PC magazines, both online and offline. Let us see which antivirus products they think is the best one:
Dennis Technology Labs, "PC Total Protection Suites 2011," February 2011
Best Choices: Symantec, Trend Micro, Webroot
PassMark Software, "Consumer Security Products Performance Benchmarks (Edition 3 Feb. 2011)," February 2011.
Best Choises: Symantec, ESET, G-Data
ConsumerSearch
Best Choices: Symantec, avast!, Sophos
TopTenReviews
Best Choices: BitDefender, Kaspersky, Webroot
Antiviruscompare
Best Choises: ESET, Symantec, Mcafee
PCMab
Best Choices: K7, Symantec, Kaspersky
CNet
Best Choices: Kaspersky, Mcafee, TrendMicro
I could continue posting dozens of examples, but I think I've made my point. Pick any of the 52 vendors and there will be an IT magazine that will rank it number 1.
What do vendors say about themselves?
Marketers are telling stories. Inside many antivirus vendors there is a marketing instrument called a "battlecard". It's a list of the features of their product and comparison with the competition.
This is of course not public information, but it's available more-or-less openly to software sales channel partners - distributors and resellers. You can Google a bit and find examples of research and comparative tables issued by the vendors themselves.
(Disclaimer: this information is provided as is and the way I've obtained it - via Google - is subject to critique.)
In order to get examples of such "battlecards", please Google the name of a vendor + "battlecard" and you'll surely get some interesting results.
Read and share our guide review on top-best antivirus software for your complete online protection on https://onlinevirusprotection.blogspot.com.ng/2016/03/top-three-best-computer-antivirus.html
What to do?
Choosing an antivirus product is like choosing a car. Everybody has their preferences, and vendor marketing machines spend millions in order to change our opinions. But there are no Ferraris or Porsches among the antivirus products, just a huge row of mid-size sedans.
You do need one, for sure.
But if you need to choose among antivirus software - don't! Select the one you're using today or the one that your engineer friend likes. Or the one recommended by the IT department of your company. If one of the products is causing you performance problems, choose another one. If you have 5 PCs at home and the subscription becomes pricey, choose a cheaper one.
A much more interesting question is how to buy antivirus software. What do you need to know in order to purchase the software safely, fast and for the best price? Unfortunately this is beyond the scope of this article.
This article is a part of series of articles from
[http://antivirusdirect.info] The goal of this site is to research and
gather information about the online antivirus sales, analyze and
represent it to consumers in clear, unbiased, vendor-independent way.
Article Source:
http://EzineArticles.com/expert/Serguei_Alleko/1038290
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